 The link popularity of your website can be increased, by having more incoming links towards the site. One method of increasing the link popularity of a site is by starting a link exchange campaign with other sites with similar themes. It must always be kept in mind that if the page linking to the site is relevant, it gains the site more link popularity. It is always advisable to link with sites with Page Ranks above 3, in order to increase the link popularity if the site effectively.
Link popularity can be increased tremendously by purchasing banner ads and text links on other sites. While doing so, one must make sure that a tracking code is not used, since in such a case the link popularity of a site will not be benefited.
Positive link popularity can be made only when the link is anchored to the domain of the site. Inclusion of keywords in the anchor text of text links is a major rank-determining factor of sites and helps increase link popularity considerably. A website owner can keep up with the progress and be aware of the link popularity of his website by using 'Link popularity check tools' that are available online.
Maintenance of an internal linking structure also helps increase the link popularity of a site. Linking the most important pages of a site from all other pages of the site also helps increase the link popularity of the site. Since graphic text links do not affect link popularity, it is always recommended to create text links at the bottom of pages of sites that use graphical, Java Script or Flash based navigation and link buttons. Including the keywords in the anchor text of text links to internal pages help to increase the link popularity, since it lets the search engine know what the site is about, with much ease.
Needless to mention, the site has to be registered to some renowned search engines, as it speeds up the process of being discovered by search engines during searches for keywords and in turn increases the link popularity of the site, especially if the site is new.
Though one cannot expect to see instant results in link popularity, establishing realistic link goals, developing internal management support, having good quality text links and developing mutual relationships with site owners of other related websites will help gain link popularity in a course and time, and helps gain the first page rankings to sites. Being the most important part of Search Engine Optimization, link popularity must always be taken to account during link building.
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